About Jake
Jacob McNeice is a strength coach, entrepreneur, and creator of the Hard to Kill Performance System — a philosophy and performance model built around durability, discipline, and long-term growth.
A graduate of Springfield College with a degree in Exercise Science, Jake completed over 1,000 internship hours while working with athletes across multiple levels of competition. Since then, he has coached athletes ranging from youth and high school competitors to Division 1 and professional players, while helping build one of the top baseball performance environments in Massachusetts through Rip City Strength.
Growing up in Pittsfield, Massachusetts, jake played baseball, basketball, football and rugby. He earned Western Mass MVP honors in football, leading his team to a Western MA championship and State MVP honors in baseball, leading his team to a state championship.
Over time, his coaching philosophy evolved beyond sets and reps. Through years of working with athletes and everyday adults, Jake began recognizing that physical performance is deeply connected to structure, habits, recovery, mindset, and the ability to handle stress. That realization became the foundation for Hard to Kill.
Today, H2K is built around one core idea: helping people become more resilient physically, mentally, and emotionally. The goal is not perfection. It is building a life and body that can withstand adversity, continue adapting, and perform for the long term.
Whether working with athletes chasing higher performance or adults trying to regain control of their health, Jake’s coaching focuses on creating systems that people can actually sustain. Strength, stability, movement, recovery, accountability, and personal growth all work together inside the H2K model.
His mission is simple:
Help people become harder to break.